Keep Pushing transformed an underperforming in-house outreach channel into a repeatable acquisition engine generating 10+ qualified appointments per month.
When Sinova approached Keep Pushing, its internal team was managing cold outreach in-house. The channel was not producing appointments at the level the business expected, and the immediate objective was clear: start generating qualified meetings and prove that outbound could create real commercial opportunities.
Keep Pushing initially operated in parallel with Sinova's internal team. During the first month, the programme generated 10 appointments. One of those opportunities converted into a deal. The result proved the channel's potential and gave Sinova the confidence to make Keep Pushing its primary source of outbound appointments.
The performance did not come from launching one campaign and leaving it untouched. Keep Pushing and Sinova worked through regular strategic sessions, reviewing the quality of every conversation and using sales feedback to refine the next campaign cycle.
The teams aligned around a shared definition of a sales-qualified lead: a prospect with the right profile, a relevant need, and genuine readiness to engage. That shifted the programme away from chasing lead volume and toward the outcome that mattered: more qualified opportunities capable of becoming revenue.
Across approximately five campaign concepts, the team tested different geographies, audiences, messaging angles, and combinations of email and LinkedIn outreach. The winning approaches became the foundation of a stable programme producing 10+ qualified appointments per month.
Appointments were inconsistent, and the channel had not yet demonstrated its commercial value.
The parallel pilot produced immediate traction, with one opportunity converting into revenue.
The programme expanded through continuous testing across channels, audiences, and geographies.
Sinova reached a stable 10+ qualified appointments per month and four total closed deals.
The programme continues to evolve as campaign feedback becomes new targeting, messaging, and market decisions. The numbers keep growing, and the team keeps pushing.