Starting with zero outbound activity, Keep Pushing helped Mitryco identify its strongest offer, reach the right market, and build a healthy pipeline of potential deals.
When Mitryco partnered with Keep Pushing, the company had no structured lead-generation activity. The immediate challenge was broader than booking meetings. Mitryco needed to identify the right product to lead with, define the audience most likely to buy it, and start building real market conversations around the brand.
The programme was designed to make outreach a source of both revenue opportunities and market intelligence. Every campaign would help Mitryco test its positioning, understand how decision-makers responded, and learn which combination of product, audience, and message had the strongest commercial potential.
Keep Pushing began with a series of strategic sessions with Mitryco's founder. Together, the teams evaluated the company's capabilities, potential offers, target markets, and commercial priorities. That work produced an initial outbound strategy built to generate opportunities while testing the assumptions behind the offer.
The first phase combined an event-led campaign with broader outbound campaigns. This gave Mitryco access to relevant decision-makers and opened conversations with organisations including Nike, Bank of America, Ernst & Young, and other recognised brands.
Those conversations provided more than visibility. They gave the founder direct market feedback on how enterprise buyers understood the offer, which problems resonated most strongly, and where the product could create the clearest value.
Strategic sessions clarified what Mitryco should sell and where the offer could create the most value.
Event and general campaigns introduced the brand to qualified decision-makers.
Enterprise conversations revealed which audiences, problems, and messages produced the strongest response.
The validated approach began generating a consistent flow of meetings and potential deals.
After several campaign iterations, Mitryco identified the positioning that resonated with its market. The result was a stronger commercial offer, more than 50 qualified appointments in the first month, and a repeatable foundation for continued pipeline growth.
Named organisations represent outreach conversations, not claimed client relationships.