Keep Pushing extended CleverTap's conference and cold outreach capacity, generating up to 30 qualified meetings per event.
CleverTap attended and sponsored major events including NRF and Money20/20. Even with a strong internal sales team, reaching every relevant attendee was difficult. Some target prospects were never contacted, others did not visit the booth, and valuable opportunities were being missed before and during each event.
CleverTap engaged Keep Pushing to complement its existing sales operation. The goal was to reach more of the right attendees before each conference, qualify their potential, and book relevant meetings directly onto the sales team's calendars.
For every conference, CleverTap provided an attendee list or a set of target accounts. Keep Pushing handled the process from strategy through execution. The team identified relevant decision-makers, developed outreach around CleverTap's Agentic AI solution for customer retention and customer journeys, qualified interested prospects, and scheduled meetings for the sales team.
Campaigns focused on large brands across retail, hospitality, financial services, media, SaaS, and related industries. Outreach began before each event, giving the sales team a calendar of qualified conversations before arriving at the venue.
Daily communication and weekly strategy calls kept the programme responsive. Messaging, targeting, and qualification criteria evolved based on campaign performance and direct sales feedback.
Review attendee lists and target accounts against CleverTap's ideal customer profile.
Introduce the relevant value proposition through coordinated pre-event outreach.
Confirm fit, interest, and context before placing a prospect on the calendar.
Turn event conversations into qualified opportunities and measurable sales pipeline.
CleverTap's team regularly met attendees at the booth who already recognised the company because they had encountered the brand through pre-conference outreach. This increased familiarity helped conference conversations begin with context and made event outreach one of the company's strongest acquisition channels.